Implementation Of The Elevate Strategy And The Pros/Cons.

Implementation of the Elevate Strategy and the Pros/Cons Pros: There are few apparent positives in implementing the Elevate strategy, especially since the furthered success of Altius Golf depends on their ability to stay competition and remain current with the golfing trends. One pro would be that Altius would be attracting those price-sensitive consumers that currently looked to Primiera and Meridian for the cheaper, more recreational options. As stated in the Altius consumer survey in the case, 35% of non-Altius consumers noted that price was the key factor for why they did not buy their products. Also, 20% of Altius’ current customers were interested in trying the non-conforming ball, something Altius is going to make available by†¦show more content†¦Elevate will additionally be more attractive to stores like Wal-Mart and Sports Authority because the retail price of $27 will be more attractive to the consumer then the more expensive Altius products like the Victor TX. Austin Kai, the Chief Marketing Officer at Altius relayed that gross margins for retail stores would be towards 20%, in comparison to the regular 15% that Altius offered for its other existing products. The Elevate strategy well positioned for gaining a substantial share of the market in off-course retail locations. A last pro would be that Elevate is going to the value option, but under an existing brand that has prestige associated with the name. Off-course retailers in particular expressed interest in Altius releasing a low-price product because the $27 price would be in the â€Å"sweet spot† for reaching the recreational market, but also having Altius as the overall brand name brings the feeling of product legitimacy. Altius has made golf balls for professionals who have won major tournaments and now, the more agnostic golfers can associate with a revered brand without spending a premium price on something they irregularly partake in. Altius’ consumer research has indicated that the consumer base views their brand with positivity, class, and distinction against the competition. Essentially the pro is encompassed by the product’s name, Elevate. If you want toShow MoreRelatedCisco: It Fiasco Essay1444 Words   |  6 Pagesoverall corporate strategy will help elevate any i ssues that need to be promptly addressed. It would also be beneficial for executives to appoint task forces for continuous improvement projects and present these positions as opportunities for future career growth. 4. Cisco was highly successful with its ERP effort. What accounts for this success? What were the most important things that Cisco did correctly? What could they have done better? Cisco began the successful implementation of the ERP systemRead MoreUnicon Operation Strategy Essay2194 Words   |  9 Pagesset up in order to support our strategic operational plan. 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